Photography: Faisal Farooquii/Dragonfly
L’Oréal Paris, the world’s leading beauty brand and the pioneering Pakistan Fashion Design Council [PFDC], showcased bridal trends for 2012 at the PFDC L’Oréal Paris Bridal Week 2011; a platform which defined and presented contemporary and traditional Pakistani Bridal fashion, jewellery and make-up trends, fusing to create the ‘look’ for the bridal season 2012!
Sehyr Saigol, Chairperson of the Executive Committee of PFDC said, “Culturally, in any Pakistani wedding, the bride is always the focus, with her outfit and colour palette, make up, jewellery and overall bridal look chosen in keeping with the belief that a bride is to be the most beautiful woman for that special day. Indeed bridal fashion remains the most influential and primary form of fashion and style within Pakistan today. To this end, PFDC in collaboration with L’Oréal Paris, seek to present both contemporary and traditional Pakistani Bridal fashion, jewellery and make-up trends to create the look for this wedding season. It is heartening to receive the patronage of a global brand of the stature of L’Oréal Paris, and it shows that PFDC is moving in the right direction”.