August 24, 2012
Location: Mumbai, India
Venue: The Ballroom of the Grand Hyatt
Fashion Designer for IIJW’12 Opening Show: Vikram Phadnis
Fashion Designer for IIJW’12 Grand Finale: Anamika Khanna
Welcoming the audience, Mr Rajiv Jain, Chairman, GJEPC, announced that IIJW 2012 with 50 designers, 33 shows had 20 new names and was a great platform for budding talent in the jewellery business.
The India International Jewellery Week 2012, opened with the Grand Envi and Nizam Collections by Gitanjali Gems Ltd in association with GR8 for the BETI show. To fight atrocities against female foeticide, acid attacks and women’s illiteracy it was a celebrity filled event as nearly 75 tv and film personalities walked the ramp to support the cause and help acid attack victim, Sonali Mukherjee.
The Showstopper for the Opening Show was the melodious Sonu Nigam who sang a tribute to the BETI show and introduced his designer wife, Madhurima, as the models took the ramp to rousing applause from the audience.
The glamorous collections of Vikram Phadnis, Swapnil Shinde, Barkha and Sonzal, Mohini, Alka Yagnik Babita Malkani, Pria Kataria Puri, Neeta Lulla, Pallavi Jaipur, Lina Tipnis and Madhurima Nigam were displayed along with watches from Gitanjali for sale to collect funds for Sonali Mukherjee’s treatment.
Gorgeous Madhuri Dixit Nene & the beeautiful Sonam Kapoor graced the IIJW 2012 Grand finale. It was one of the most spectacular shows that Mumbai had ever seen. PC Jewellers presented the “Best of the Best” shows featuring outstanding ornaments during the dual Grand Finales to end the third edition of India International Jewellery Week 2012.
Framed in the archway at the top of the stairs in the center, was the lady with the dazzling smile that has hypnotized her fans – the one and only gorgeous Madhuri Dixit Nene, who sashayed down the ramp wearing a Anamika Khanna gorgeous black gown with embroidery displaying the magnificent PC Jeweller’s Polki Raani Haar collar and choker edged with pearls to thunderous applause. In a gorgeous Anamika Khanna outfit, Sonam Kapoor, the elegant brand ambassador of IIJW 2012, entered when a gleaming silver chandelier rose from the stage to reveal her standing under the ramp lights. Wearing a brilliant Polki necklace with a superb tasseled pendant, along with rows of intricate kadas on hands, a Maang Tikka and small ear studs, Sonam Kapoor looked simply mesmerizing.
This was the finale of all shows when all the jewellery designers who participated in the IIJW 2012 displayed one fabulous piece from their collection. To the melodious rendering of songs by India’s favorite singer, the very high voltage recording artist, Kailash Kher and his power packed band Kailasa; the models sashayed down the ramp wearing the fabulous creations of Anamika Khanna.